Companies often confuse PR and marketing but they fulfil very different requirements: Focus – Marketing focuses on products and services and PR focuses on people and relationships. Function – Marketing activities drive sales activities and they can be aligned to discrete KPI’s and targets. In contrast PR supports an organization’s goals and objectives and is much harder to quantify. Target – Marketing works to meet customer demands to sell goods and services. PR targets a range of personas and goals that collectively support an organization’s objectives. Examples include customers, the media, employees, suppliers, the community, investors, political leaders, financial and trade analysts etc. Collateral benefits; PR drives organizational success by building…