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Strategy

Handshake or Dial-In?

It’s a powerful example of the importance of using the right approach in meeting people. Obama could have chosen to just phone, or perhaps invite New Jersey Governor Chris Christie to a video call to discuss the impact of Hurricane Sandy at the end of last year. Instead he chose to go directly over and meet Chris, take a tour of the impacted areas at Atlantic City and offer any help he could. The result was a heck of a lot of very public praise for Obama from a senior politician from an opposing party during an election.

I’m not suggesting that Obama doesn’t support virtual meetings and I fully expect that a lot of calls and video conferences were held immediately prior and following this face to face meeting. However, Chris certainly appreciated the very visible show of support and the media shared it around the world.

In business we also need to carefully consider all the options and select the best way to communicate given the situation. At Korolit we have considerable experience and expertise in working with companies to help them to understand how to get the best ROI on their IT investments and how to integrate them effectively into business practices. We can help you in the following ways:

  • Reviewing your existing approaches and costs
  • Providing recommendations supported by a Business Case where required
  • Helping you to select a technology solution where required along with a technology partner and assisting you in implementing any agreed changes

Please contact us if you would like further guidance or to discuss your requirements in more detail by using the Contact Us form on the website (www.korolit.com) or directly at enquiries.korolit.com or phone at 0333 444 8944. 
Telephone and conference calls have been effective and widely used tools for decades.  Webcast technology and document sharing applications have enhanced the phone communication experience, providing a higher level of engagement and interaction.  The emergence of video conferencing delivers the highest level of engagement and emotional connection possible for those who cannot meet in person – whether across town or across the globe.
According to a recent survey 16.5% of associations and 20.6% of corporates have used virtual meetings in addition to face-to-face meetings, while 13.4% of associations and 12% of corporates have already replaced physical meetings with virtual ones.
Forbes Insights recently conducted a study of nearly 800 business executives and the consensus was that face to face meetings are needed where the participants needed to build a strong relationship, such as during a sales or negotiation process. Virtual meetings were viewed as a great and highly cost effective way to disseminate information that required a more personal touch or direct feedback.
It’s clear from the above, and the example re Obama, that virtual meetings do not replace face to face meetings but need to be used intelligently to improve effective communications at a sensible cost. We offer the following guidelines on when to use each format for best benefit.

Face-to-Face Meetings

When to Hold

  • Timing – It can be a challenge to arrange diaries, travel and accommodation without a lot of lead-time
  • Relationship – Best when you need to build a strong bond. Particularly useful for initial sales, team meetings, negotiations, major issues and events such as conferences and company days
  • Experience – Great when you need to extract maximum effect such as a sales meeting, planning event, negotiation or workshop
  • Interaction – In a face-to-face meeting the attendees can more effectively participate and drive the focus of the meeting
  • Budget – Costs and time are typically much higher (e.g.travel, food and hotel) 
 
  • Attendees – Partly due to the above it is more difficult to arrange suitable dates and ensure that everyone turns up.

Virtual Meetings

When to hold

  • Timing – It is much easier to hold a meeting at very short notice
  • Relationship – Good for sharing information and maintaining contact with people (e.g. following an initial face to face meeting)
  • Experience – Technology can get in the way as your audience may have a poor network or facilities not best suited to a remote session. There are also more potential distractions than a F2F meeting
  • Interaction – Great for structured feedback but less effective for debates and discussions
  • Budget – Very cost effective as the only costs involved are for the service and the time that the attendee spend logged onto the meeting
  • Attendees – Virtual meetings tend to be better attended as they have relatively less schedule and budget demands. It is also possible to hold larger events and to have participants attend live or view at a later date
We hope you find these suggestions helpful and please contact us to discuss your requirements.

We’re an independent and experienced consulting, programme management and executive resourcing business. We're focused on the needs of both public and private sector clients. We work with all sizes of organisations from local start-ups through to global concerns. Without the cost overheads associated with a much larger consultancy business we have the flexibility to take on small targeted assignments, or much larger work programmes. Every client relationship is valued greatly and treated with dignity and respect. Each engagement benefits from the breadth and depth of our expertise.