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Communication

The ‘K’ comes to Korolit

Over the past year we have steadily been building a great audience across a wide geography and the Korolit name has become well known along with its ‘Strategy | Change | Consult | People’ second line. We’re really proud of just how well known it has become which is absolutely critical for any business. 

However, with some social media outlets the logo has to be reduced to such a small size that it is hard to see, and it also looks a bit messy. To fix this problem we are introducing a logo specifically targeted at these needs. From today a new ‘K’ logo will be used on Twitter, Google+, Facebook and our LinkedIn company pages. It shares the same font as the full name and makes good use of our corporate Orange colour. 
We have run a few ‘field tests’ and the feedback is that it stands out much better than the full name which is particularly important if you have a steady stream of tweets flashing by. The website and blog will continue to use the full name and the website will also include a reference to the new logo in the ‘News’ page. 

We’re an independent and experienced consulting, programme management and executive resourcing business. We're focused on the needs of both public and private sector clients. We work with all sizes of organisations from local start-ups through to global concerns. Without the cost overheads associated with a much larger consultancy business we have the flexibility to take on small targeted assignments, or much larger work programmes. Every client relationship is valued greatly and treated with dignity and respect. Each engagement benefits from the breadth and depth of our expertise.